Speakers

Barbara Chronowska Barbara Chronowska, Future Processing works as Inbound Marketing Specialist, part of Online Marketing department in Future Processing. Internet Marketing has been her passion for the last few years. She perceives Social Media as a great tool in creating your own brand – whether you’re a company or just want to create a brand for yourself. Barbara is a graduate of three universities: Gdańsk University of Technology, Coventry University and Cranfield University. During these international studies she learned how to use the Internet to network and keep up with all the new relationships.
maciej_czech Maciej Czech, Digital Business Director at LOWE Media, 12 years of experience in digital marketing. He took part in development of digital channels at ING Bank Śląski. After publishing first ING Bank’s ad on portal, he was responsible for developing product sales in Internet. In LOWE Media mainly focused on leading digital team in rapidly changing media environment. Works for such brands as: ING Group, Suzuki Motor Poland, PKN ORLEN, Liberty Direct, Decathlon, OBI, Energa, WWF.
PeterHarrison Peter Harrison, IBM
Smarter Planet Solutions Lead Architect CEE with over 17 years experience in customer service in the field of IT strategy and managing complex systems of integration projects. He worked in many countries – including the UK, Italy, Spain, Argentina, Portugal, USA, Czech Republic, and Poland, where he spent the last 11 years. The leader of projects for companies from all sectors of the economy, including telecommunications and media, financial sector, public and retail industry. A member of the global IBM’s Information Agenda team, responsible for the region of Central and Eastern Europe.
DSC00836 Paweł Kolenda, IAB Polska Market Research Manager at IAB Poland. Pawel provides research solutions and marketing tools for digital communication industry. His areas of expertise are ad-spend, ad-effectiveness and consumer behaviors. Philosopher. He started his market research career almost 20 years ago. His major area of interest is quantitative research. He has worked on more than 500 projects, mostly in Telecom, Finance, Media and FMCG sectors. The above mentioned include consulting, forecasting, insights and recommendations on brand launch and re-launch, crisis brand management and others. He worked for BASES Nielsen, MillwardBrown and local agencies.He entered into online industry in 2008 joining team in research platform start-up with Grupa IQS research agency and Higher School of Social Psychology (SWPS). In 2010 he started working for IAB Poland. He is also the leader of Research Task Force, author of several publications and speaker at many conferences covering online industry.